The food industry wars marketing triumphs and blunders /

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Bibliographic Details
Main Author: Michman, Ronald D.
Corporate Author: ebrary, Inc
Other Authors: Mazze, Edward M.
Format: Electronic eBook
Language:English
Published: Westport, Conn. : Quorum, 1998.
Subjects:
Online Access:An electronic book accessible through the World Wide Web; click to view
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010 |z  97032992 
020 |z 1567201113 (alk. paper) 
035 |a (CaPaEBR)ebr5005031 
035 |a (OCoLC)49838266 
040 |a CaPaEBR  |c CaPaEBR 
050 1 4 |a HD9005  |b .M44 1998eb 
082 0 4 |a 664/.0068/8  |2 21 
100 1 |a Michman, Ronald D. 
245 1 4 |a The food industry wars  |h [electronic resource] :  |b marketing triumphs and blunders /  |c Ronald D. Michman, Edward M. Mazze. 
260 |a Westport, Conn. :  |b Quorum,  |c 1998. 
300 |a xiii, 263 p. 
504 |a Includes bibliographical references (p. [243]-246)and index. 
533 |a Electronic reproduction.  |b Palo Alto, Calif. :  |c ebrary,  |d 2013.  |n Available via World Wide Web.  |n Access may be limited to ebrary affiliated libraries. 
650 0 |a Food industry and trade  |z United States. 
650 0 |a Food  |x Marketing. 
655 7 |a Electronic books.  |2 local 
700 1 |a Mazze, Edward M. 
710 2 |a ebrary, Inc. 
856 4 0 |u http://site.ebrary.com/lib/daystar/Doc?id=5005031  |z An electronic book accessible through the World Wide Web; click to view 
908 |a 170314 
942 0 0 |c EB 
999 |c 52200  |d 52200