Integrated branding becoming brand-driven through companywide action /
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Main Author: | LePla, F. Joseph, 1955- |
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Corporate Author: | ebrary, Inc |
Other Authors: | Parker, Lynn M., 1956- |
Format: | Electronic eBook |
Language: | English |
Published: |
Westport, Conn. :
Quorum,
1999.
|
Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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