APA (7th ed.) Citation
Shanahan, J., & Morgan, M. (1999). Television and its viewers: Cultivation research and theory. Cambridge University Press.
Chicago Style (17th ed.) Citation
Shanahan, Jim, and Michael Morgan. Television and Its Viewers: Cultivation Research and Theory. Cambridge, UK ; New York, NY, USA: Cambridge University Press, 1999.
MLA (9th ed.) Citation
Shanahan, Jim, and Michael Morgan. Television and Its Viewers: Cultivation Research and Theory. Cambridge University Press, 1999.
Warning: These citations may not always be 100% accurate.