Drewniany, B. L., & Jewler, A. J. (2014). Creative strategy in advertising (11th ed.). Wadsworth Cengage Learning.
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Chicago Style (17th ed.) Citation
Drewniany, Bonnie L., and A. Jerome Jewler. Creative Strategy in Advertising. 11th ed. Wadsworth Cengage Learning, 2014.
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MLA (9th ed.) Citation
Drewniany, Bonnie L., and A. Jerome Jewler. Creative Strategy in Advertising. 11th ed. Wadsworth Cengage Learning, 2014.
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