Schiffman, L. G., & Wisenblit, J. (2015). Consumer behavior (11th ed.). Pearson.
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Citação norma Chicago
Schiffman, Leon G., and Joseph Wisenblit. Consumer Behavior. 11th ed. Boston: Pearson, 2015.
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Citação norma MLA
Schiffman, Leon G., and Joseph Wisenblit. Consumer Behavior. 11th ed. Pearson, 2015.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.