Marketing research : an applied approach /

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Bibliographic Details
Main Author:	Malhotra, Naresh K.
Other Authors:	Wills, Peter, Birks, David F.
Format:	Book
Language:	English
Published:	Harlow, England : Pearson, 2012.
Edition:	4th ed.
Subjects:	Marketing research. Marketing > Recherche > Méthodologie. Marketing > Recherche.
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