Chernev, A. (2018). Strategic marketing management (9th ed.). Cerebellum Press.
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Chicago Style (17th ed.) Citation
Chernev, Alexander. Strategic Marketing Management. 9th ed. Chicago, Ill: Cerebellum Press, 2018.
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MLA (9th ed.) Citation
Chernev, Alexander. Strategic Marketing Management. 9th ed. Cerebellum Press, 2018.
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