Cita APA (7a ed.)
Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2009). Basic marketing: A marketing strategy planning approach. McGraw-Hill.
Cita Chicago Style (17a ed.)
Perreault, William D., Joseph P. Cannon, y E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill, 2009.
Cita MLA (9a ed.)
Perreault, William D., et al. Basic Marketing: A Marketing Strategy Planning Approach. McGraw-Hill, 2009.
Precaución: Estas citas no son 100% exactas.