Lua APA (7ú heag.)
Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2009). Basic marketing: A marketing strategy planning approach. McGraw-Hill.
Lua i Stíl Chicago (17ú heag.)
Perreault, William D., Joseph P. Cannon, agus E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill, 2009.
Lua MLA (9ú heag.)
Perreault, William D., et al. Basic Marketing: A Marketing Strategy Planning Approach. McGraw-Hill, 2009.
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