APA (7th ed.) Citation

Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2009). Basic marketing: A marketing strategy planning approach. McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. Boston: McGraw-Hill, 2009.

MLA (9th ed.) Citation

Perreault, William D., et al. Basic Marketing: A Marketing Strategy Planning Approach. McGraw-Hill, 2009.