International Advertising and Communication Current Insights and Empirical Findings /
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Main Author: | Diehl, Sandra |
---|---|
Corporate Author: | SpringerLink (Online service) |
Other Authors: | Terlutter, Ralf |
Format: | Electronic eBook |
Language: | English |
Published: |
Wiesbaden :
DUV,
2006.
|
Subjects: | |
Online Access: | http://dx.doi.org/10.1007/3-8350-5702-2 |
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