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Branded Component Strategies Ingredient Branding in B2B Markets /

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Bibliografiske detaljer
Hovedforfatter:	Worm, Stefan
Institution som forfatter:	SpringerLink (Online service)
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Wiesbaden : Gabler Verlag, 2012.
Fag:	Economics. Marketing. Economics/Management Science.
Online adgang:	http://dx.doi.org/10.1007/978-3-8349-6453-3
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

B2B Brand Management
af: Kotler, Philip
Udgivet: (2006)

Ingredient Branding Making the Invisible Visible /
af: Kotler, Philip
Udgivet: (2010)

User Generated Branding Integrating User Generated Content into Brand Management /
af: Arnhold, Ulrike
Udgivet: (2010)

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
af: Meierer, Markus
Udgivet: (2011)

Managing Corporate Brands A new approach to corporate communication /
af: Ormeo, Marcos
Udgivet: (2007)

Value Creation of Firm-Established Brand Communities
af: Wiegandt, Philipp
Udgivet: (2009)

Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
af: Meister, Sandra
Udgivet: (2012)

International Brand Management of Chinese Companies Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets /
af: Bell, Sandra
Udgivet: (2008)

Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting /
af: Paluch, Stefanie
Udgivet: (2012)

Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /
af: Falkenreck, Christine
Udgivet: (2010)

Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value /
af: Wengler, Stefan
Udgivet: (2006)

International Direct Marketing Principles, Best Practices, Marketing Facts /
af: Krafft, Manfred
Udgivet: (2007)

Marketing Communication Policies
af: Busch, Rainer
Udgivet: (2007)

Diversity in European Marketing Text and Cases /
af: Rudolph, Thomas
Udgivet: (2012)

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /
af: Okazaki, Shintaro
Udgivet: (2011)

The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior
af: Steckstor, Denise
Udgivet: (2012)

A Theory of Marketing Outline of a Social Systems Perspective /
af: Ldicke, Marius K.
Udgivet: (2006)

Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research /
af: Pirker, Clemens
Udgivet: (2009)

Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation /
af: Magin, Vera
Udgivet: (2006)

The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services /
af: Schumann, Jan H.
Udgivet: (2009)

Advances in Advertising Research (Vol. III) Current Insights and Future Trends /
af: Eisend, Martin
Udgivet: (2012)

Cruise Management Information and Decision Support Systems /
af: Papathanassis, Alexis
Udgivet: (2012)

European Retail Research
af: Swoboda, Bernhard
Udgivet: (2009)

Analytical CRM Developing and Maintaining Profitable Customer Relationships in Non-Contractual Settings /
af: Wbben, Markus
Udgivet: (2009)

European Retail Research
af: Morschett, Dirk
Udgivet: (2009)

Ripple Effect How Empowered Involvement Drives Word of Mouth /
af: Oetting, Martin
Udgivet: (2009)

Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance /
af: Hillmer, Ute
Udgivet: (2009)

The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios /
af: Sandner, Philipp
Udgivet: (2010)

Excellence in Sales Optimising Customer and Sales Management /
af: Dannenberg, Holger
Udgivet: (2009)

Strategic Retail Management Text and International Cases /
af: Zentes, Joachim
Udgivet: (2007)

Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities /
af: Wiedenfels, Gunnar
Udgivet: (2009)

Optimizing Distribution Systems in Asset Management Institutional Arrangements as Key Factor of Success /
af: Koch, Philipp Caspar
Udgivet: (2008)

The Impact of Automatic Store Replenishment on Retail Technologies and Concepts for the Out-of-Stocks Problem /
af: Angerer, Alfred
Udgivet: (2006)

The Long Tail of Tourism Holiday Niches and their Impact on Mainstream Tourism /
af: Papathanassis, Alexis
Udgivet: (2011)

New Online Retailing Innovation and Transformation /
af: Heinemann, Gerrit
Udgivet: (2010)

Understanding Proactive Customer Orientation Construct Development and Managerial Implications /
af: Herhausen, Dennis
Udgivet: (2011)

Estimation of Willingness-to-Pay Theory, Measurement, Application /
af: Breidert, Christoph
Udgivet: (2006)

Customer Processes in Business-to-Business Service Transactions
af: Frauendorf, Janine
Udgivet: (2006)

E-Services Opportunities and Threats /
af: Evanschitzky, Heiner
Udgivet: (2007)

Neuromarketing Exploring the Brain of the Consumer /
af: Zurawicki, Leon
Udgivet: (2010)