Cita APA (7th ed.)
Eisend, M., Langner, T., & Okazaki, S. (2012). Advances in Advertising Research (Vol. III): Current Insights and Future Trends. Gabler Verlag : Imprint: Gabler Verlag. https://doi.org/10.1007/978-3-8349-4291-3
Cita Chicago (17th ed.)
Eisend, Martin, Tobias Langner, i Shintaro Okazaki. Advances in Advertising Research (Vol. III): Current Insights and Future Trends. Wiesbaden: Gabler Verlag : Imprint: Gabler Verlag, 2012. https://doi.org/10.1007/978-3-8349-4291-3.
Cita MLA (9th ed.)
Eisend, Martin, et al. Advances in Advertising Research (Vol. III): Current Insights and Future Trends. Gabler Verlag : Imprint: Gabler Verlag, 2012. https://doi.org/10.1007/978-3-8349-4291-3.
Atenció: Aquestes cites poden no estar 100% correctes.