Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Gabler Verlag,
2012.
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| Subjects: | |
| Online Access: | http://dx.doi.org/10.1007/978-3-8349-4055-1 |
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