Cita APA (7th ed.)
Mooi, E., & Sarstedt, M. (2011). A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-12541-6
Cita Chicago (17th ed.)
Mooi, Erik, i Marko Sarstedt. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. https://doi.org/10.1007/978-3-642-12541-6.
Cita MLA (9th ed.)
Mooi, Erik, i Marko Sarstedt. A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics. Springer Berlin Heidelberg, 2011. https://doi.org/10.1007/978-3-642-12541-6.
Atenció: Aquestes cites poden no estar 100% correctes.