Εξώφυλλο

Κώδικας QR

Evolutionary Psychology in the Business Sciences

Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Saad, Gad
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	Αγγλικά
Έκδοση:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2011.
Θέματα:	Economics. Marketing. Economics/Management Science. Business/Management Science, general.
Διαθέσιμο Online:	http://dx.doi.org/10.1007/978-3-540-92784-6
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Παρόμοια τεκμήρια

It's not about the Technology Developing the Craft of Thinking for a High Technology Corporation /
από: Karamchedu, Raj
Έκδοση: (2005)

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point /
από: Mourdoukoutas, Panos
Έκδοση: (2010)

Customer Processes in Business-to-Business Service Transactions
από: Frauendorf, Janine
Έκδοση: (2006)

Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value /
από: Wengler, Stefan
Έκδοση: (2006)

The Communicating Company Towards an Alternative Theory of Corporate Communication /
από: Hbner, Hartmut
Έκδοση: (2007)

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
από: Hult, G. Tomas M.
Έκδοση: (2011)

Ingredient Branding Making the Invisible Visible /
από: Kotler, Philip
Έκδοση: (2010)

The Anonymous Elect Market Research Through Online Access Panels /
από: Postoaca, Andrei
Έκδοση: (2006)

International Direct Marketing Principles, Best Practices, Marketing Facts /
από: Krafft, Manfred
Έκδοση: (2007)

B2B Brand Management
από: Kotler, Philip
Έκδοση: (2006)

Collaboration and Co-creation New Platforms for Marketing and Innovation /
από: Bhalla, Gaurav
Έκδοση: (2011)

Database Marketing Analyzing and Managing Customers /
από: Blattberg, Robert C.
Έκδοση: (2008)

Reputation Transfer to Enter New B-to-B Markets Measuring and Modelling Approaches /
από: Falkenreck, Christine
Έκδοση: (2010)

Consumer Driven Electronic Transformation Applying New Technologies to Enthuse Consumers and Transform the Supply Chain /
από: Doukidis, Georgios J.
Έκδοση: (2005)

The Long Tail of Tourism Holiday Niches and their Impact on Mainstream Tourism /
από: Papathanassis, Alexis
Έκδοση: (2011)

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
από: Meierer, Markus
Έκδοση: (2011)

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /
από: Okazaki, Shintaro
Έκδοση: (2011)

Understanding Proactive Customer Orientation Construct Development and Managerial Implications /
από: Herhausen, Dennis
Έκδοση: (2011)

Diversity in European Marketing Text and Cases /
από: Rudolph, Thomas
Έκδοση: (2012)

European Retail Research
από: Morschett, Dirk
Έκδοση: (2009)

The Valuation of Intangible Assets An Exploration of Patent and Trademark Portfolios /
από: Sandner, Philipp
Έκδοση: (2010)

Value Creation of Firm-Established Brand Communities
από: Wiegandt, Philipp
Έκδοση: (2009)

Excellence in Sales Optimising Customer and Sales Management /
από: Dannenberg, Holger
Έκδοση: (2009)

User Generated Branding Integrating User Generated Content into Brand Management /
από: Arnhold, Ulrike
Έκδοση: (2010)

Strategic Retail Management Text and International Cases /
από: Zentes, Joachim
Έκδοση: (2007)

Trust of Potential Buyers in New Entrepreneurial Ventures An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating Effect of Product or Service Qualities /
από: Wiedenfels, Gunnar
Έκδοση: (2009)

Optimizing Distribution Systems in Asset Management Institutional Arrangements as Key Factor of Success /
από: Koch, Philipp Caspar
Έκδοση: (2008)

Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation /
από: Magin, Vera
Έκδοση: (2006)

Managing Corporate Brands A new approach to corporate communication /
από: Ormeo, Marcos
Έκδοση: (2007)

Ripple Effect How Empowered Involvement Drives Word of Mouth /
από: Oetting, Martin
Έκδοση: (2009)

Technology Acceptance in Mechatronics The Influence of Identity on Technology Acceptance /
από: Hillmer, Ute
Έκδοση: (2009)

Statistical Noise or Valuable Information The Role of Extreme Cases in Marketing Research /
από: Pirker, Clemens
Έκδοση: (2009)

The Impact of Culture on Relationship Marketing in International Services A Target Group-Specific Analysis in the Context of Banking Services /
από: Schumann, Jan H.
Έκδοση: (2009)

E-Services Opportunities and Threats /
από: Evanschitzky, Heiner
Έκδοση: (2007)

Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members Behavior and the Economic Relevance for the Marketer /
από: Meister, Sandra
Έκδοση: (2012)

Advances in Advertising Research (Vol. III) Current Insights and Future Trends /
από: Eisend, Martin
Έκδοση: (2012)

New Online Retailing Innovation and Transformation /
από: Heinemann, Gerrit
Έκδοση: (2010)

Branded Component Strategies Ingredient Branding in B2B Markets /
από: Worm, Stefan
Έκδοση: (2012)

Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting /
από: Paluch, Stefanie
Έκδοση: (2012)

The Effects of Cause-Related Marketing on Customers Attitudes and Buying Behavior
από: Steckstor, Denise
Έκδοση: (2012)