Neuromarketing Exploring the Brain of the Consumer /

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Bibliographic Details
Main Author:	Zurawicki, Leon
Corporate Author:	SpringerLink (Online service)
Format:	Electronic eBook
Language:	English
Published:	Berlin, Heidelberg : Springer Berlin Heidelberg, 2010.
Subjects:	Economics. Neurobiology. Marketing. Economics/Management Science.
Online Access:	http://dx.doi.org/10.1007/978-3-540-77829-5
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100	1		\|a Zurawicki, Leon.
245	1	0	\|a Neuromarketing \|h [electronic resource] : \|b Exploring the Brain of the Consumer / \|c by Leon Zurawicki.
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650		0	\|a Economics.
650		0	\|a Neurobiology.
650		0	\|a Marketing.
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