A Twenty-First Century Guide to Aldersonian Marketing Thought

A Twenty-First Century Guide to Aldersonian Marketing Thought

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Bibliographic Details
Main Author: Wooliscroft, Ben
Corporate Author: SpringerLink (Online service)
Other Authors: Tamilia, Robert D., Shapiro, Stanley J.
Format: Electronic eBook
Language:English
Published: Boston, MA : Springer US, 2006.
Subjects:
Economics.
Economics > Methodology.
Marketing.
Economics/Management Science.
Methodology and the History of Economic Thought.
Online Access:http://dx.doi.org/10.1007/0-387-28181-9
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