APA (7th ed.) Citation
Arens. (1994). The big idea in contemporary advertising video. Irwin Inc.
Chicago Style (17th ed.) Citation
Arens. The Big Idea in Contemporary Advertising Video. Irwin Inc, 1994.
MLA (9th ed.) Citation
Arens. The Big Idea in Contemporary Advertising Video. Irwin Inc, 1994.
Warning: These citations may not always be 100% accurate.