Cita APA (7th ed.)
Cravens, D. W., Hills, G. E., & Woodruff, R. B. (1987). Marketing Management. Irwin.
Cita Chicago (17th ed.)
Cravens, David W., Gerald E. Hills, i Robert B. Woodruff. Marketing Management. Homewood, Illinois: Irwin, 1987.
Cita MLA (9th ed.)
Cravens, David W., et al. Marketing Management. Irwin, 1987.
Atenció: Aquestes cites poden no estar 100% correctes.