Cita APA (7th ed.)
Kotler, P., & Keller, K. L. (2009). Marketing management (13th ed.). Prentice Hall.
Cita Chicago (17th ed.)
Kotler, Philip, i Kevin Lane Keller. Marketing Management. 13th ed. New Jersey: Prentice Hall, 2009.
Cita MLA (9th ed.)
Kotler, Philip, i Kevin Lane Keller. Marketing Management. 13th ed. Prentice Hall, 2009.
Atenció: Aquestes cites poden no estar 100% correctes.