Marketing : core /
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
2009.
|
| Subjects: | |
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| 050 | 1 | |a HF5415 |b .K452 | |
| 100 | 1 | |a Kerin, Roger A. | |
| 245 | 1 | 0 | |a Marketing : |b core / |c Steven W. Hartley and William Rudelius. |
| 260 | |a New York : |b McGraw-Hill, |c 2009. | ||
| 300 | |a xli, 493 p : |b ill. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Marketing. | |
| 700 | 1 | |a Hartley, Steven W. | |
| 700 | 1 | |a Rudelius William. | |
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