APA (7th ed.) Citation
Sissors, J. Z., & Baron, R. B. (2010). Advertising media planning (7th ed.). McGraw Hill.
Chicago Style (17th ed.) Citation
Sissors, Jack Z., and Roger B. Baron. Advertising Media Planning. 7th ed. New York, NY: McGraw Hill, 2010.
MLA (9th ed.) Citation
Sissors, Jack Z., and Roger B. Baron. Advertising Media Planning. 7th ed. McGraw Hill, 2010.
Warning: These citations may not always be 100% accurate.