APA (7th ed.) Citation
Zachariah, P. a. R. (1996). Encyclopedia of Economics, Commerce & Management: Vol. 7 Marketing management (ed.). Mittal.
Chicago Style (17th ed.) Citation
Zachariah, Peter and Rajpal. Encyclopedia of Economics, Commerce & Management: Vol. 7 Marketing Management. ed. New Delhi: Mittal, 1996.
MLA (9th ed.) Citation
Zachariah, Peter and Rajpal. Encyclopedia of Economics, Commerce & Management: Vol. 7 Marketing Management. ed. Mittal, 1996.
Warning: These citations may not always be 100% accurate.