Malhotra, N. K. (2009). Basic marketing research: A decision-making approach (3rd ed.). The Dryden Press.
Chicago Style (17th ed.) CitationMalhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. New York: The Dryden Press, 2009.
MLA (9th ed.) CitationMalhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. The Dryden Press, 2009.
Warning: These citations may not always be 100% accurate.