Service marketing : people, technology, strategy /

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Service marketing : people, technology, strategy /

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Bibliographic Details
Main Author:	Lovelock, Christopher
Other Authors:	Wirtz, Jochen
Format:	Book
Language:	English
Published:	Boston : Pearson, c2011.
Edition:	7th ed.
Subjects:	Customer service > Marketing. Marketing > Management. Profesions > Marketing. Service industries > Marketing.
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