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Analysis for marketing planning /

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Detalhes bibliográficos
Autor principal:	Lehmann, Donald R.
Outros Autores:	Winer, Russell S.
Formato:	Livro
Idioma:	inglês
Publicado em:	Boston : McGraw-Hill, c2008.
Edição:	7th ed.
Assuntos:	Marketing > management > United States.
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