APA (7th ed.) Citation
Arens, W. F., Schaefer, D. H., & Weigold, M. (2009). Essentials contemporary advertising (2nd ed.). McGraw Hill.
Chicago Style (17th ed.) Citation
Arens, Williams F., David H. Schaefer, and Michael Weigold. Essentials Contemporary Advertising. 2nd ed. Boston: McGraw Hill, 2009.
MLA (9th ed.) Citation
Arens, Williams F., et al. Essentials Contemporary Advertising. 2nd ed. McGraw Hill, 2009.
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