Cita APA (7th ed.)
Arens, W. F., Schaefer, D. H., & Weigold, M. (2009). Essentials contemporary advertising (2nd ed.). McGraw Hill.
Cita Chicago (17th ed.)
Arens, Williams F., David H. Schaefer, i Michael Weigold. Essentials Contemporary Advertising. 2nd ed. Boston: McGraw Hill, 2009.
Cita MLA (9th ed.)
Arens, Williams F., et al. Essentials Contemporary Advertising. 2nd ed. McGraw Hill, 2009.
Atenció: Aquestes cites poden no estar 100% correctes.