Lovelock, C., & Wirtz, C. (2007). Services marketing: People, technology, strategy (6th ed.). Pearson.
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Chicago Style (17th ed.) Citation
Lovelock, Christopher, and Christopher Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. New Jersey: Pearson, 2007.
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MLA citiranje
Lovelock, Christopher, and Christopher Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Pearson, 2007.
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