APA (7th ed.) Citation
Lovelock, C., & Wirtz, C. (2007). Services marketing: People, technology, strategy (6th ed.). Pearson.
Chicago Style (17th ed.) Citation
Lovelock, Christopher, and Christopher Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. New Jersey: Pearson, 2007.
MLA (9th ed.) Citation
Lovelock, Christopher, and Christopher Wirtz. Services Marketing: People, Technology, Strategy. 6th ed. Pearson, 2007.
Warning: These citations may not always be 100% accurate.