Kaplan, R. S., & Norton, D. P. (2004). Strategy maps: Converting intangible assets into tangible outcomes. Harvard Business School Press.
Cita Chicago Style (17a ed.)Kaplan, Robert S., y David P. Norton. Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Boston: Harvard Business School Press, 2004.
Cita MLA (9a ed.)Kaplan, Robert S., y David P. Norton. Strategy Maps: Converting Intangible Assets into Tangible Outcomes. Harvard Business School Press, 2004.
Precaución: Estas citas no son 100% exactas.