APA (7th ed.) Citation
Kotler, P., Bowen, J. T., & Makens, J. C. (2006). Marketing for hospitality and tourism (4th ed.). Pearson.
Chicago Style (17th ed.) Citation
Kotler, Philip, John T. Bowen, and James C. Makens. Marketing for Hospitality and Tourism. 4th ed. Upper Saddle River: Pearson, 2006.
MLA (9th ed.) Citation
Kotler, Philip, et al. Marketing for Hospitality and Tourism. 4th ed. Pearson, 2006.
Warning: These citations may not always be 100% accurate.