Cravens, D. W. (2006). Strategic marketing (8th ed.). McGraw Hill, Irwin.
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Chicago Style (17th ed.) Citation
Cravens, David W. Strategic Marketing. 8th ed. Boston: McGraw Hill, Irwin, 2006.
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MLA (9th ed.) Citation
Cravens, David W. Strategic Marketing. 8th ed. McGraw Hill, Irwin, 2006.
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Warning: These citations may not always be 100% accurate.