Cita APA (7a ed.)
Armstrong, G., Kotler, P., Saunders, J., & Wong, V. (2005). Principles of marketing (4th European edition.). Pearson Education.
Cita Chicago Style (17a ed.)
Armstrong, Gary, Philip Kotler, John Saunders, y Veronica Wong. Principles of Marketing. 4th European edition. Harlow, England: Pearson Education, 2005.
Cita MLA (9a ed.)
Armstrong, Gary, et al. Principles of Marketing. 4th European edition. Pearson Education, 2005.
Precaución: Estas citas no son 100% exactas.