Creative strategy in advertising : What the copywriter should know about the creative side of the business /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Belmont :
Wadsworth,
c1981.
|
| Subjects: | |
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| 100 | 1 | |a Jewler, A. Jerome. | |
| 245 | 1 | 0 | |a Creative strategy in advertising : |b What the copywriter should know about the creative side of the business / |c by.A. Jerome Jewler. |
| 260 | |a Belmont : |b Wadsworth, |c c1981. | ||
| 300 | |a ix,229p. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Advertising copy |x problems, exercises. | |
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