Jewler, A. J. (1981). Creative strategy in advertising: What the copywriter should know about the creative side of the business. Wadsworth.
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Chicago Style (17th ed.) Citation
Jewler, A. Jerome. Creative Strategy in Advertising: What the Copywriter Should Know About the Creative Side of the Business. Belmont: Wadsworth, 1981.
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MLA (9th ed.) Citation
Jewler, A. Jerome. Creative Strategy in Advertising: What the Copywriter Should Know About the Creative Side of the Business. Wadsworth, 1981.
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Warning: These citations may not always be 100% accurate.