Loudon, D. L. (1984). Consumer behavior: Concepts and applications. McGraw Hill Book Co..
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Chicago Style (17th ed.) Citation
Loudon, David L. Consumer Behavior: Concepts and Applications. New York: McGraw Hill Book Co., 1984.
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MLA (9th ed.) Citation
Loudon, David L. Consumer Behavior: Concepts and Applications. McGraw Hill Book Co., 1984.
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Warning: These citations may not always be 100% accurate.