APA (7th ed.) Citation
Loudon, D. L. (1984). Consumer behavior: Concepts and applications. McGraw Hill Book Co..
Chicago Style (17th ed.) Citation
Loudon, David L. Consumer Behavior: Concepts and Applications. New York: McGraw Hill Book Co., 1984.
MLA (9th ed.) Citation
Loudon, David L. Consumer Behavior: Concepts and Applications. McGraw Hill Book Co., 1984.
Warning: These citations may not always be 100% accurate.