APA (7th ed.) Citation

Smith, P. R. (2002). Marketing communication: An intergrated approach (3rd ed.). Kogan page.

Chicago Style (17th ed.) Citation

Smith, P R. Marketing Communication: An Intergrated Approach. 3rd ed. London: Kogan page, 2002.

MLA (9th ed.) Citation

Smith, P R. Marketing Communication: An Intergrated Approach. 3rd ed. Kogan page, 2002.

Warning: These citations may not always be 100% accurate.