Cita APA
Bovee, C. L., & Thill, J. V. (1995). Advertising excellence. McGraw Hill.
Citación estilo Chicago
Bovee, Courtland L., and John V. Thill. Advertising Excellence. New York: McGraw Hill, 1995.
Cita MLA
Bovee, Courtland L., and John V. Thill. Advertising Excellence. McGraw Hill, 1995.
Warning: These citations may not always be 100% accurate.