Bovee, C. L., & Thill, J. V. (1995). Advertising excellence. McGraw Hill.
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Chicago Style (17th ed.) Citation
Bovee, Courtland L., and John V. Thill. Advertising Excellence. New York: McGraw Hill, 1995.
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MLA (9th ed.) Citation
Bovee, Courtland L., and John V. Thill. Advertising Excellence. McGraw Hill, 1995.
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