APA (7th ed.) Citation
Christopher, M., & Kennedy, S. H. (1980). Effective marketing management. Gower.
Chicago Style (17th ed.) Citation
Christopher, Martin, and Sherril H. Kennedy. Effective Marketing Management. England: Gower, 1980.
MLA (9th ed.) Citation
Christopher, Martin, and Sherril H. Kennedy. Effective Marketing Management. Gower, 1980.
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