Kotler, P., & Armstrong, G. (2006). Principles of marketing (11th.ed.). Prentice Hall.
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Citação norma Chicago
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 11th.ed. New Jersey: Prentice Hall, 2006.
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Citação norma MLA
Kotler, Philip, and Gary Armstrong. Principles of Marketing. 11th.ed. Prentice Hall, 2006.
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Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.