Cita APA (7a ed.)
Kotler, P. (1989). Principles of marketing. (3rd ed.). Prentice Hall.
Cita Chicago Style (17a ed.)
Kotler, Philip. Principles of Marketing. 3rd ed. New Delhi: Prentice Hall, 1989.
Cita MLA (9a ed.)
Kotler, Philip. Principles of Marketing. 3rd ed. Prentice Hall, 1989.
Precaución: Estas citas no son 100% exactas.