How to use advertising to build strong brands /

What's in a name? advertising and the concept of brands /
per: Jones, John Philip
Publicat: (2003)

The business of brands
per: Miller, Jon, 1971-
Publicat: (2004)

Brand Bible the complete guide to building, designing, and sustaining brands /
Publicat: (2012)

Brandscendence three essential elements of enduring brands /
per: Clark, Kevin A.
Publicat: (2004)

Perspectives on branding
per: Miletsky, Jason I.
Publicat: (2009)

Rethinking prestige branding : secrets of the ueber-brands /
per: Schaefer, Wolfgang, et al.
Publicat: (2015)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
per: Taylor, David, 1964-
Publicat: (2004)

Connective branding building brand equity in a demanding world /
per: Fisher-Buttinger, Claudia
Publicat: (2008)

What great brands do : the seven brand-building principles that separate the best from the rest /
per: Yohn, Denise Lee, 1967-
Publicat: (2014)

Creating a brand identity : a guide for designers /
per: Slade-Brooking, Catharine
Publicat: (2016)

Advertising media planning : a brand management approach /
per: Kelley, Larry D.
Publicat: (2015)

Brand equity planning with structuralist rhetorical semiotics /
per: Rossolatos, George
Publicat: (2013)

Brand zero : the complete branding guide for start-ups /
per: Tai, Jacky
Publicat: (2014)

Tracking advertising and monitoring brands /
per: McDonald, Colin
Publicat: (2000)

Strategic brand management : building, measuring, and managing brand equity /
per: Keller, Kevin Lane, 1956-
Publicat: (2008)

The challenges facing brand managers today
Publicat: (2012)

In search of the obvious the antidote for today's marketing mess /
per: Trout, Jack
Publicat: (2008)

Integrated branding becoming brand-driven through companywide action /
per: LePla, F. Joseph, 1955-
Publicat: (1999)

The brand gym a practical workout to gain and retain brand leadership /
per: Taylor, David, 1964-
Publicat: (2010)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
per: Salinas, Gabriela
Publicat: (2009)

Brand new China advertising, media, and commercial culture /
per: Wang, Jing, 1950-
Publicat: (2008)

Creating passionbrands getting to the heart of branding /
per: Edwards, Helen, 1965-
Publicat: (2005)

Branded entertainment product placement and brand strategy in the entertainment business /
per: Lehu, Jean-Marc
Publicat: (2007)

Brain tattoos creating unique brands that stick in your customers' minds /
per: Post, Karen
Publicat: (2005)

Brand relevance making competitors irrelevant /
per: Aaker, David A.
Publicat: (2011)

A master class in brand planning the timeless works of Stephen King /
per: King, Stephen, 1931-2006
Publicat: (2007)

Encyclopaedia of brand equity management.
Publicat: (2009)

The brutal truth about Asian branding and how to break the vicious cycle
per: Baladi, Joseph
Publicat: (2011)

Origination : the geographies of brands and branding /
per: Pike, Andy
Publicat: (2015)

Branded customer service the new competitive edge /
per: Barlow, Janelle, 1943-
Publicat: (2006)

Retail marketing and branding a definitive guide to maximizing ROI /
per: Perrey, Jesko
Publicat: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
per: Perrey, Jesko
Publicat: (2011)

Three threats to brand relevance strategies that work /
per: Aaker, David
Publicat: (2013)

Brand meaning management /
Publicat: (2015)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
per: J., Tatiana Soto
Publicat: (2008)

Brand anarchy managing corporate reputation /
per: Earl, Steve
Publicat: (2012)