Principles of marketing /
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Main Author: | Kinnear, Thomas C., 1943- |
---|---|
Other Authors: | Bernhardt, Kenneth L., 1944- |
Format: | Book |
Language: | English |
Published: |
Glenview, Ill. :
Scott, Foresman/Little, Brown Higher Education,
c1990.
|
Edition: | 3rd ed. |
Series: | Scott, Foresman series in marketing
|
Subjects: | |
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