Cita APA
Zikmund, W. G. (1986). Exploring marketing research (2nd ed.). Dryden Press.
Citación estilo Chicago
Zikmund, William G. Exploring Marketing Research. 2nd ed. Illinois: Dryden Press, 1986.
Cita MLA
Zikmund, William G. Exploring Marketing Research. 2nd ed. Dryden Press, 1986.
Warning: These citations may not always be 100% accurate.