APA (7th ed.) Citation
Boyd, H. W., & Westfall, R. (1986). Marketing research: Text and cases (6th ed.). Irwin.
Chicago Style (17th ed.) Citation
Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. 6th ed. Illinois: Irwin, 1986.
MLA (9th ed.) Citation
Boyd, Harper W., and Ralph Westfall. Marketing Research: Text and Cases. 6th ed. Irwin, 1986.
Warning: These citations may not always be 100% accurate.