Marketing decision making : analytic framework and cases /

Marketing decision making : analytic framework and cases /

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Bibliographic Details
Other Authors: O'Dell, William F. (William Francis), 1909-
Format: Book
Language:English
Published: Cincinnati : South-Western Pub. Co., c1984.
Edition:3rd ed.
Subjects:
Marketing > Decision making > Case studies.
Marketing > Decision making.
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