APA-Zitierstil (7. Ausg.)

O'Dell, W. F. (1984). Marketing decision making: Analytic framework and cases (3rd ed.). South-Western Pub. Co..

Chicago-Zitierstil (17. Ausg.)

O'Dell, William F. Marketing Decision Making: Analytic Framework and Cases. 3rd ed. Cincinnati: South-Western Pub. Co., 1984.

MLA-Zitierstil (9. Ausg.)

O'Dell, William F. Marketing Decision Making: Analytic Framework and Cases. 3rd ed. South-Western Pub. Co., 1984.