Marketing research : an applied approach /

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Bibliographic Details
Main Author:	Kinnear, Thomas C., 1943-
Other Authors:	Taylor, James R. (James Ronald), 1938-
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, c1987.
Edition:	3rd ed.
Series:	McGraw-Hill series in marketing
Subjects:	Marketing research. Marketing > Management.
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Marketing research : an applied approach / by Kinnear, Thomas C., 1943-

Published 1987

Book