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Promotional strategy : managing the marketing communications process /

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Bibliografski detalji
Glavni autor:	Engel, James F.
Daljnji autori:	Kinnear, Thomas C., 1943- (joint author.), Warshaw, Martin R. (joint author.)
Format:	Knjiga
Jezik:	engleski
Izdano:	Homewood, Ill. : R. D. Irwin, 1979.
Izdanje:	4th ed.
Teme:	Advertising. Marketing > Management. Marketing.
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

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