Kotler, P., & Keller, K. L. (2006). Marketing management (12th ed.). Prentice-hall.
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Tohutoru Kātū Chicago (17th ed.)
Kotler, Philip, me Kevin Lane Keller. Marketing Management. 12th ed. New Jersey: Prentice-hall, 2006.
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Tohutoro MLA (9th ed.)
Kotler, Philip, me Kevin Lane Keller. Marketing Management. 12th ed. Prentice-hall, 2006.
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