APA (7th ed.) Citation
Potter, W. J. (2004). Theory of media literacy: A cognitive approach. SAGE Publications.
Chicago Style (17th ed.) Citation
Potter, W. James. Theory of Media Literacy: A Cognitive Approach. London ; Thousand Oaks, CA: SAGE Publications, 2004.
MLA (9th ed.) Citation
Potter, W. James. Theory of Media Literacy: A Cognitive Approach. SAGE Publications, 2004.
Warning: These citations may not always be 100% accurate.