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Personal influence : the part played by people in the flow of mass communications /

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Detalhes bibliográficos
Autor principal:	Katz, Elihu, 1926-
Autor Corporativo:	Columbia University. Bureau of Applied Social Research
Outros Autores:	Lazarsfeld, Paul Felix (joint author.)
Formato:	Livro
Idioma:	inglês
Publicado em:	Glencoe, Ill. : Free Press, c1955.
coleção:	Foundations of communications research
Assuntos:	Mass media. Public opinion.
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